Webb7 okt. 2024 · This guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other... Webb12 mars 2024 · March 12, 2024 By Sven Blumberg, Oliver Bossert, Klaas Ole Kürtz, and Gérard Richter. What do some of the best-known tech giants have in common? They are, of course, all phenomenally successful, paradigm-redefining companies, boasting massive market valuations and continuous growth.
The Platformization of Brands - Vrije Universiteit Amsterdam
Webb9 dec. 2024 · The Platformization of Brands. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct … Webb13 apr. 2024 · Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2024 Shelby D. Hunt/Harold H. Maynard Award for their article “The Platformization of Brands” (86, … black glassware wholesale
Figure 2 from The Platformization of Brands Semantic Scholar
Webb30 sep. 2015 · Platformization entails the extension of social media platforms into the rest of the web and their drive to make external web data “platform ready.” The specific technological architecture and ontological distinctiveness of platforms will be examined by taking their programmability into account. WebbThis guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., consumers … WebbWe are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Learn more... ... about our research black glass wall light