WebDavid Aaker David Aaker è influencer. Vice Chairman at Prophet, Brand Strategist and Author of 18 books including "The Future of Purpose-Driven Branding" ... WebAaker, David A., author Publication date 2014 Topics Branding (Marketing) Publisher New York : Morgan James Publishing Collection inlibrary; printdisabled; internetarchivebooks Digitizing sponsor Kahle/Austin Foundation Contributor Internet Archive Language English x, 208 pages : 23 cm
Prof. Aaker’s new book shows the power of story
WebDeveloping Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers … Webconcept of brand equity (Aaker’s and Keller’s) extracting the main issues of each: brand equity dimensions, the benefits of brand equity and the brand building process implications. David A. Aaker considers that brand equity is “a set of brand assets and liabilities linked to a brand, its name and symbol that add to or fnb online payment gateway
Strategic market management (1995 edition) Open Library
WebIn David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive … WebIn David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how ... WebApr 9, 2024 · Wohlstand und Armut der Nationen - David Landes 2010-10-26 Das Standardwerk zur Wirtschaftsgeschichte Kaum eine Frage ist umstrittener und stärker mit Ideologie befrachtet als die, warum manche Länder wirtschaftlich äußerst erfolgreich sind, während andere unfähig scheinen, aus ihrer Armut herauszufinden. Liegt es am Klima? greenteq fix dynamics